Will big brother track you from your cell phone?
Sunday, March 30th, 2008The idea of location-based services for cell phones has been around for some time, the concept could be incredibly helpful in for example, assisting emergency services to locate an individual for rescue.
These kinds of services could also be very useful in helping a person navigate through a city they are not familiar with. Another possible use for location-based services is allowing friends and family to know exactly where you are at all times.
Observers believe that this type of service is what they consider to be the ‘missing link’ in mobile social networks. A GPS enabled cell phone would be able to contact a ‘buddy list’ and display the cell phones location to anyone in the owners approved list.
Communication giant Verizon Wireless has announced a partnership with Loopt to enable these types of location-based services to become a reality. Loopt will offer mobile social networking that allows people to share details of their location, including what are known as geo-tagged photos, as well as status messages.
Loopt is already available on a very small scale, via Sprint Nextel’s network, and their sister company Boost Mobile. This new partnership deal with Verizon will make the system available to a much wider audience.
The main aim of the Loopt services is to make cell phones into what they describe as ‘friend radars’ that will allow friends to know when your location is close to theirs, allowing the convenience of knowing when someone is nearby to meet up.
This concept could obviously be used to track the whereabouts of everyone from salesmen to schoolchildren, and such knowledge may give great to sales managers and worried mothers. However, the obvious shadow over this idea is how many cell phone owners would wish their location to be known to others at all times?
Loopt claims that its will allow for several privacy controls at the owners disposal. Analysts believe that these features will in fact, become an incredibly popular attraction. In addition, that they may become very widespread over the next few years, possibly developing into a standard cell phone feature.
The industry believes that its initial market for these location services will not be anxious mothers, but 18 to 24 year olds, who will be even more anxious to let their friends know exactly where they are hanging out.
The big wireless corporations are also very mindful of the potential backlash should news headlines suddenly announce that a sexual predator has stalked a victim with the use of this technology.
Such news could bring public opinion and regulators demanding controls on these potentially easy to violate services. Verizon Wireless is very mindful of the potential backlash that could come should their services be misused, and the companies shares take a serious tumble by being associated with such a tragedy.
On top of these concerns, the wireless companies are also fearful of the potential ‘big brother’ uses of this tracking technology. Moreover, they also have concerns that more mature clients may be worried about potential privacy issues.
Starting in April customers of Verizon Wireless will be able to find out if Loopt is for them for only $4 per month.









